Cask Systems Segmentation to Grow Profits
A case study of market segmentation in a to grow profits at Cask, a digital communications technology corporation.
Tag «sales»
How to Grow Revenues in an Uncertain World?
Should Syniverse, a company whose principal business involved routing text messages between telecom carriers, re-think its business? Rob Hammond, product executive for enterprise products, wonders if he focus the company on the products it knew, expanding the existing text messaging business into high growth mobile markets, or should he invest in expanding the new product …