Tag «digital marketing»

Ecosandals.Com: The Digital Transformation of a Social Enterprise

The Wikyo Akala Project (WAP) was a cooperative set up as a social enterprise that sought to pool the efforts of the sandal makers in the Korogocho area, Nairobi, Kenya, in order to improve their sales revenue using the internet platform. WAP struggled to survive as a “bricks-and-mortar” social enterprise in the first six years …