A case study of market segmentation in a to grow profits at Cask, a digital communications technology corporation.
The case breaks down the tough decision to further segment the company’s customer markets and the potential effects on the sales team.
Authors: Garrett Bridenbaugh, Daniel Bellinger, Soujanya Nomula, Ajay Sikha, Eric Pandorf, Jay Stratton
Link: https://doi.org/10.28945/5225
Cite As: Bridenbaugh, G., Bellinger, D., Nomula, S., Sikha, A., Pandorf, E., & Stratton, J. (2023). Cask Systems segmentation to grow profits. Muma Case Review 8(4). 1-20. https://doi.org/10.28945/5225