Tag «marketing»

Driving Profitability at the Hungry Dragon

The local neighborhood watering hole was an age-old tradition in cities and towns across America. Such “dive” bars were often frequented by regulars (repeat local customers who the bartender may well know by name) as well as transient customers who happened to be in town or noticed the inviting bar signage in passing. When long-time …

Glazer Children’s Museum

In May 2016, Jennifer Stancil, the new president and chief executive officer (CEO) of Glazer Children’s Museum in Tampa, Florida was considering further steps to take toward her goal of making the downtown museum an educational and entertainment destination for children and their families. The CEO had been hired on November 23, 2015 with a …