Should Syniverse, a company whose principal business involved routing text messages between telecom carriers, re-think its business? Rob Hammond, product executive for enterprise products, wonders if he focus the company on the products it knew, expanding the existing text messaging business into high growth mobile markets, or should he invest in expanding the new product of enabling mobile for business applications?
Cite as:Hammond, R. (2017). How to grow revenues in an uncertain world? Muma Case Review, 2(2). 1-27. Retrieved from: http://pubs.mumacasereview.org/2017/MCR-02-02-Hammond-Syniverse-p1-27.pdf