The Wikyo Akala Project (WAP) was a cooperative set up as a social enterprise that sought to pool the efforts of the sandal makers in the Korogocho area, Nairobi, Kenya, in order to improve their sales revenue using the internet platform. WAP struggled to survive as a “bricks-and-mortar” social enterprise in the first six years of operation. However, with the adoption of a “clicks-and-mortar” digital strategy through an e-commerce platform, the project witnessed phenomenal growth as the internet architecture provided them with an opportunity to re-think their operating model.
However, as recent entrants to the fiercely competitive BPO) industry in South Africa, pausing to map out the future of their new company was a necessity rather than a luxury. The pair had several issues to consider before making their next move. They needed to take into account the various internal and external constraints in order to map out a strategy for their new business in the fast paced BPO domain. How should their 5-10 year plan look like?
The key questions and decisions that faced them were the following:
- Which operating model would be appropriate for their social enterprise operating in a resource constrained
- Secondly, how could they incorporate digital technology into the standardization of their services and
processes, and to enable integration of their processes?
- And thirdly the issue of future growth, sustainability and competition needed to be addressed.
Author: Nixon Muganda Ochara
Ochara, N.M. (2018). Ecosandals.Com: The digital transformation of a social enterprise. Muma Case Review 3(18). 1-14. https://doi.org/10.28945/4220