Justin Hurd, a regional manager for Marten Transport, Ltd. (Marten), knows that Marten’s data gathering initiative had produced a wealth of information related to these issues, but how could this data be transformed into useful, actionable metrics that could reduce inefficiencies and protect Marten’s bottom line?
Authors:Jessica Deleanides, Kevin Gebhardt, Justin Hurd, Clayton Stanley
Cite as:Deleanides, J., Gebhardt, K., Hurd, J., and Stanley, C. (2016). Big Data: Can it be managed? Muma Case Review, 1(12). 1-19. Retrieved from: http://pubs.mumacasereview.org/2016/MCR-01-12-Deleanides-Marten-p1-19.pdf